Connectivity Challeng

The brief:

we are organizing an event that is launching a connectivity program at the Ben Leumi bank as part of a festive conference (110 centers across the country). Our goal: to create, for the very first time in the history of a large scale organization (3000 employees|) a connecting activity for everybody simultaneously.

Our Solution:

A hybrid concept activity (a combination between real and the virtual world) based on a unique group challenge. 110 challenge kits have been developed and circulated across the country to various locations. The work process began with characterizing the challenge and constructing the concept – cracking / identifying fundamental themes for implementation, writing content and a plot, developing riddles and tasks. At the end of this phase, we began a process of developing and designing the graphic materials, the riddles, the game website and programming a specific game website for upcoming employee activity.

תמונות מהפרוייקט