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    IDF Race

    לקוח: IDF Education and Youth Corps

    שנה: 2024-2025

    קטגוריה: Internal messaging alignment

    הבריף:


    .An experiential weekly challenge for 500 soldiers at a time, throughout the year, as part of the IDF’s “Cohesion Week״
    .The activity should be outdoors, include an adventurous navigation element, and weave in meaningful educational messages
    .It should be memorable and offer a break from routine, while encouraging connection, bonding, love for the Land of Israel, optimism, teamwork, and fun

    הפיצוח שלנו:

    We mapped the entire national park and turned it into a custom-designed game board, featuring multiple navigation routes.
    In addition, we built a dedicated digital platform to guide the soldiers throughout the race.
    To complete the challenge, each group must work as a team and navigate their way through different stations across the map.
    Each station delivers powerful, values-based messages—on unity, Israeli heritage, getting to know the IDF, and more.

    תמונות מהפרוייקט

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