A Moment of Relief

הבריף:

.“We’ve got over 200,000 active-duty and reserve soldiers deployed across the country during this time
We need something that gives them a break—resilience, distraction, optimism, and most importantly, a surge of energy from the home front to the front ״.line

הפיצוח שלנו:

.You can’t stay indifferent to a brief like that—and our soldiers deserve nothing but the best
We created two fully customized products, delivered straight into the hands of soldiers in the north, south, and east.

The first: a trivia game (you can find it .in the adjacent tab)
The second: HaChaziton – a custom frontline newspaper packed with content, jokes, brain teasers, and a companion website where soldiers could play .

and submit their answers
The result? Connection. Involvement. Team spirit. Escape.

תמונות מהפרוייקט