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    Communication in the Digital Age

    March, 2024

    How we communicate is 93% is physical, that’s all had to change with the digital age, it’s also endless bc of slack/zoom/WhatsApp/etc. on our phone, harder to communicate and harder to not communicate

    Why does it matter?

    What does communication do (beyond making basic conversation)?

    With more companies moving to remote-forward or hybrid working models, there are some things that get lost in translation. Those smaller interactions in the office are easily dismissed, but they play an important role in maintaining employee engagement and building bonds. Companies don’t need to keep workers in the office to ensure engagement. Instead, focus on offering opportunities to work collaboratively, whether that’s in the office or over a video-conferencing platform, and bringing everyone together on a consistent basis.

    Digital body language and how it changes how we talk, how to shift to a more virtual plane of existence – a good article from the BBC.

    When we communicate, we don’t read people based only on what they say

    We’re looking at their body language, paying attention to their tone, and receiving a variety of other cues that may be subconscious. Shifting to a more virtual plane requires better communication to avoid misunderstanding and a loss of camaraderie.

    Digital communication and the effect on interpersonal/business relationships, how to improve your comms. So we all understand the content is important for every brief or presentation but hey, much more is the way we deliver (!) – another demo? Do we have a presentation? Or a one-pager? Maybe a digital catalog? It is all important.

    So how do you make sure that your communication is stellar? Aim for clarity and consistency. Building trust when working remotely can be difficult, but if you’re reliable in how and when you communicate, a little can go a long way.

    Quala’s Conclusion:

    Importance of communication in times of uncertainty and virtual-world is crucial. How can you make sure you’re sending the right message? Not easy but with simple, direct, clear, consistent and concise communication – this should help.

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